Assignment 5: Viral ads

It is commonly known that advertising is generally performed through various kind of media such as magazines, TV, or blogs; nonetheless, there is another successful way of doing it, which is the viral advertisment. This latter means that the information is transmitted from one person to another like a virus. It can be compared to "Word of Mouth" advertising. In Morocco, this type of advertising is very common and practical since Moroccans like chatting and spreading news; it is part of our culture which basically an oral cultures. For example, in electoral campaigns, viral ads is very used; a person may vote for a candidate just because his/her friends praized that candidate, but he would not care if this latter is a good and efficient person or has an intersting program. However, viral ads is widespread all over the world and it should be noticed that it can have a positive effects as it can have negative ones.

Assignment 5: "Essence of Benetton"

Benetton is known for its controversial advertisment campaigns; it always uses contardictions. Now, I will analyze the Ad of " Essanse of Benetton" based on the four consumers' characteristics:
1)Behaviographics: it is about the audience bahvior towards a particular product;it can be measured, for exmaple, by simple observations or through internet online information. Here, it is clear that the company, after studying the consumers behavior, observed that teenagers are in need of such product.
2)Psychpgraphics: it concerns the consumers' psychological make-up, their attitudes, values, motivations, and lifestyles. To get these data, the company should assess the consumers' mode of life, such as their favourite products, their way of choosing them and try to keep track of their needs to see if they are satisfied and have a favourable attitudes towards the current product.
3)Demographics:It encompasses the age, gender, income, and the ethnicity of the consumers. In this ad, the age group targeted is between fifteen and twenty; for the gender, it is both for males and females. It is obvious that the girl is American while the boy seem to be hispanic. The use and the mix of different colors shows that this product does not discriminate between races.
4)Geodemographics: It concerns the people leaving in the same geographic area who, probably shares the same consumption habits. This ad targets teenagers wanting to enjoy their lives freely.

Assignment 4: Logotypes

According to Jakob Trollback: " logotypes exist to make brands recognizable", he argued that it cannot be considered as an icon unless the product it represents, becomes part of the culture. Actually, a brand is intended to distinguishe the company's identity from the competitors in a way that once the name is pronounced, the consumer's mind can recall it automatically. Nonetheless, logos should be updated and developped continually and try to follow the current trends, so that it can attract and, especially, keep, as long as possible, the consumers' attention. In addition, it should be taken into consideration that the logo designed as well as the message delivered should suit a diversified audience.

Assignment3: Converse, The Best Sport Shoe Ever

http://www.youtube.com/watch?v=r5O-1DH1VMM

Assignment2: Playboy Ad

This playboy ad goes from the perspective that almost everybody wants to be, at least once, a star. The ad message assumes that any customer having a towel is considered as a playboy cover star. Their positioning statement is simple and clear. It is known that playboy brand always uses attractive and appealing messages because it segmented market consisted mainly of males, so, here, using beautiful women wearing bikinis is a very smart. In addition, it allowed it to build a long-term with its male customers which led to repetitive purchases and loyalty to the brand.

Assignment1:Apple Ads

Apple brand is known for its creativity since its beginnings. It has always tried to create a way of thinking about Apple’s products. This ad diffused in 1984 shows the imagination and the originality of Apple’s professionals.
The female athlete entering the big room, where there were shave headed workers wearing gray uniforms sitting in rows in the hall, with colourful clothes represents the end of an era where the Macintosh did not exist and that the year of 1984 will be marked by this creation. Their positioning statement is to have a different position on the market, so people using it will identify themselves with the brand as being different and also creative people.
What the experience showed that Apple has established a relationship with its customers. By trying it the first time and then, buying any new item that the brand produces such as the “Ipod” or the “Iphone”, iPhone the customers have shown their loyalty to the brand. They really worked to affect their customers behaviour.