Assignment1:Apple Ads

Apple brand is known for its creativity since its beginnings. It has always tried to create a way of thinking about Apple’s products. This ad diffused in 1984 shows the imagination and the originality of Apple’s professionals.
The female athlete entering the big room, where there were shave headed workers wearing gray uniforms sitting in rows in the hall, with colourful clothes represents the end of an era where the Macintosh did not exist and that the year of 1984 will be marked by this creation. Their positioning statement is to have a different position on the market, so people using it will identify themselves with the brand as being different and also creative people.
What the experience showed that Apple has established a relationship with its customers. By trying it the first time and then, buying any new item that the brand produces such as the “Ipod” or the “Iphone”, iPhone the customers have shown their loyalty to the brand. They really worked to affect their customers behaviour.