Assignment2: Playboy Ad

This playboy ad goes from the perspective that almost everybody wants to be, at least once, a star. The ad message assumes that any customer having a towel is considered as a playboy cover star. Their positioning statement is simple and clear. It is known that playboy brand always uses attractive and appealing messages because it segmented market consisted mainly of males, so, here, using beautiful women wearing bikinis is a very smart. In addition, it allowed it to build a long-term with its male customers which led to repetitive purchases and loyalty to the brand.