According to Jakob Trollback: " logotypes exist to make brands recognizable", he argued that it cannot be considered as an icon unless the product it represents, becomes part of the culture. Actually, a brand is intended to distinguishe the company's identity from the competitors in a way that once the name is pronounced, the consumer's mind can recall it automatically. Nonetheless, logos should be updated and developped continually and try to follow the current trends, so that it can attract and, especially, keep, as long as possible, the consumers' attention. In addition, it should be taken into consideration that the logo designed as well as the message delivered should suit a diversified audience.
Outstanding!
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