Assignment 5: "Essence of Benetton"

Benetton is known for its controversial advertisment campaigns; it always uses contardictions. Now, I will analyze the Ad of " Essanse of Benetton" based on the four consumers' characteristics:
1)Behaviographics: it is about the audience bahvior towards a particular product;it can be measured, for exmaple, by simple observations or through internet online information. Here, it is clear that the company, after studying the consumers behavior, observed that teenagers are in need of such product.
2)Psychpgraphics: it concerns the consumers' psychological make-up, their attitudes, values, motivations, and lifestyles. To get these data, the company should assess the consumers' mode of life, such as their favourite products, their way of choosing them and try to keep track of their needs to see if they are satisfied and have a favourable attitudes towards the current product.
3)Demographics:It encompasses the age, gender, income, and the ethnicity of the consumers. In this ad, the age group targeted is between fifteen and twenty; for the gender, it is both for males and females. It is obvious that the girl is American while the boy seem to be hispanic. The use and the mix of different colors shows that this product does not discriminate between races.
4)Geodemographics: It concerns the people leaving in the same geographic area who, probably shares the same consumption habits. This ad targets teenagers wanting to enjoy their lives freely.